Nothing can attract stronger than “passion”. (Process Design and Business Plan for Food Industry)
A Chef who worked in a café within an incubation center after his million-rupee culinary art and hotel management course. Apart from his kitchen. he hardly likes anything about his career. Food has been his true passion and making food is his daily, monotonous routine job. It became a boring routine along with the salary which could hardly dignify his skills and art including his relationship with his customers.
IndiChef became a brand known in the city and a synonym for delicious. However, healthy Indian food, especially the uniquely designed lunch packs by a very talented desire. After that, a collapse through a family medical situation – Chef Vandan left with a closed down business. Gradually fading brand due to non-operation, business debt, and a thousand pre-printed meal boxes.
IndiChef approached Stimulus for the revival of the brand and business. The biggest challenge was to reignite the business with no money. We often question an astrologer that if you know the future why can’t you fix your own!? And more than often they do not have an answer to that. However, Stimulus – as we identify ourselves as the business enablers – we try to help clients in every situation. A smooth and settled business won’t need us!
Problem Statement
An existing brand needs revival and before that the founder needs survival through this business. At this point, you must require Process design and a business plan for boost.
Solution
Stimulus introduced two new services through an online campaign – these services didn’t require any expense or investment. Training for Recipes and Chef at Home for the house parties! This campaign kick-started the completely suspended operations of the brand IndiChef. StimulusCo created a lead generation campaign and IndiChef started getting orders.
In a short span, IndiChef was got revived within the past customer base and word of mouth picked up the inquiries for their signature lunch packs. A small home-based operation was set up to start the monthly limited meal subscriptions. Within the first month – IndiChef got 15 subscriptions and a take-home profit to survive.
Not always, it is necessary to start the business with all utilities, tools, resources, and money. Although, Most small businesses and individual entrepreneurs face the struggle of initial capital. They wait for the finances or partners as much as making that an excuse to start and grow their business.
Taking the Risk as Consulting Partners
IndiChef was revived amongst the known groups and further. In addition to that, Stimulus extended its role as a consulting partner and structured the operations, logistics, business plan, and launched the small outlet in the center of the city. The outlet was started with all basic processes in place including ordering goods, stock management, expense management, item wise sales tracking, etc.
Location-wise, this outlet was primarily opened for expanding the online orders and creating a delivery kitchen with a small portion of local business. With the quality of food and pricing strategy, IndiChef took off locally to not cause any hurtful losses for the first three months. In the fourth month, the business achieved breakeven and with substantial learning about the popular food items, expense management, seasonal changes, and optimization of the resource usage.
Role and Expertise of Stimulus
StimulusCo has played the largest part in designing the data collection and processes to ensure there is no leakage in the long term which can cause major damage. With the implementation of multiple online ordering channels – IndiChef has shown consistent growth month-on-month throughout the first 6 months while we share this.
IndiChef is one of the best success stories we have created and we are still thriving to further grow the business. Stimulus too finds its passion in challenges and helping businesses accelerate and grow sustainably.
If you have a business in any industry and you need a partner which can help you grow – we’d love to discuss 🙂 We are a phone call away – +91 9979506249
